Ken Compton here from Home Inspector Startup And Growth and if you've cracked a newspaper or turned on the news lately, it's all gloom and doom about the economy. And it's causing most home inspectors to do just the opposite of what they should be doing. I hope you're not one of them.
Some home inspectors are cutting back on home inspection marketing or eliminating it completely. This is exactly the wrong thing to do.
Now is the time to be bold and take immediate action to grow your home inspection business.
Think about it. When are your prospective referral sources more likely to see and respond to your marketing - in boom times when they're being bombarded with tons of advertising and promotions, or in lean times when your competitors stop contacting them?
Now is the best time to grow your home inspection business. Your competitors are hunkering down. They won't be contacting your prospective referral sources or even their own clients as often. Now it's easier for you to get attention with relationship marketing, direct response mail and emails.
If you paid attention to everything you saw in the news about the economy, it could drive you to drink.
But before you give up on your future, remember the majority of people in the U.S. - over 94% of them - still have jobs and are earning a steady income. Even if things get as bad as some pundits predict, 89% of people will still have their jobs, similar to the recession of 1982, which most people have already forgotten.
You've got a choice.
You can hunker down with your home inspection business and try to ride out this recession. If you do, there is a very good chance you'll be making less money next year.
Or you can take this recession as a challenge, as I am. You can use it to transform your marketing and your home inspection firm and come out on top. Which is it? Are you aiming to be a winner or…?
So here's something you can start doing Today to get more business!
One of the things we do each month at Southern Home Inspection Services is check on the blogs and web sites of our targeted offices to see who are the listing and selling agents of the month.
Once we find out who these folks are we send them a Congratulations Card. Here is an example of what I talking about: http://pruittpulse.com/
I would encourage you to find out who's doing great in your targeted offices and say Congratulations to them! You'll be the Winner!
Be sure to bookmark these sites to make it easier to check back on them each month.
Take Action Now!
